Wednesday, April 16th, 2008
- Cable advertising can maximize the effectiveness of other channel advertising.
- Cable raises awareness of your business, promotes your image and educates viewers about your selling proposition.
- Cable reaches the segment of the population that doesn’t read print ads.
- Cable targets the demographic groups that fit your “best customer” profile.
- Cable allows for higher frequency on a limited budget.
- Communication is 55 % visual, 38 % tone, and 7% words: Cable utilizes all three in a powerful way.
- Cable viewers have greater purchasing power.
- Cable is now in 75% of all homes, providing greater reach than ever before.
- Cable viewers watch more television: approximately 60 hours per week, as opposed to 42 hours per week for non-subscribing television viewers.
- Cable allows you to leverage nationally-known and recognized television programming on behalf of your business.
Posted in Statistics, Cable Advertising
