It?s the television show that everyone watches, and nobody wants to admit: the infomercial. Why do people watch long-format advertising? Be assured, they do watch them: a recent study of Long-Format Advertising, at least half of their digital audience had accessed their LFA offering. Digital subscribers viewed 3.76 videos per week with usage holding steady over a year. The average unique viewer spent 25.5 minutes per week viewing the infomercials. (more…)