Insight Media Blog

Archive for July, 2008

News from the Trades - For Week of July 23, 2007

Wednesday, July 23rd, 2008

Cable Leads Emmy Nods Cable produced the top three vote getters in the 59th annual Emmy Awards. HBO?s Bury My Heart at Wounded Knee and The Sopranos as well as AMC?s Broken Trail secured 48 of the 219 nominations earned by programs distributed on cable. Other double-digit-earning ad-supported cable networks include AMC, Comedy Central, Discover Channel, TNT and USA Network.

Broken Trail?s 16 nominations made it the most-nominated show on basic cable, and earned it the greatest number of miniseries nods since Roots. That Alex-Haley-inspired mini garnered 37 Emmy nominations in 1977. (more…)

Don’t Discount the Value of Coupon Advertising

Tuesday, July 22nd, 2008

It?s no secret that customers love coupons. Consumers like feeling that they?re getting a good deal. Coupons make sense to business owners too, for a few different reasons. First, it not only brings customers to your door, it increases your chances that they?ll make a purchase, and feel good about that purchase.

It also helps you to identify your best customers?the ones where you should be investing the majority of your marketing dollars. A customer who takes the time to find and print out a coupon is not just interested in doing business with you?he?s committed to doing business with you. If you?re considering a direct mail campaign or an e-mail newsletter, your coupon customers should definitely be added to the mailing list. They?ve already demonstrated they want to be informed about specials and deals you?re offering. (more…)