Effective marketing and advertising for your business is about more than just raising awareness of your company (although that?s a logical starting point). It?s also about building consumer goodwill and positive associations with your company. You don?t just want customers and prospects to think about your company more often?you want them smiling when they?re thinking about your company.

One of the most powerful ways to accomplish that is through a sweepstakes promotion. What better way to build goodwill with your customers than to offer them the chance to win a trip to see their favorite performers? (more…)