Compared to other media forms, spot cable advertising is an affordable option for getting your business on television. However, if you think that advertising on cable television is still out of reach, or if you?re concerned about getting the most mileage for your media budget dollar, you might want to consider looking into co-op advertising. Co-op advertising is where large manufacturers and brands offer programs to offset the cost of advertising for local retailers who carry (and cooperatively advertise) their products. There are many resources for finding co-op advertising dollars. If you?re interested in investigating the possibilities, a good first step might be to contact one of our sales representatives with an inquiry about co-op advertising programs on cable. You can also check out the following resource links: http://www.co-opsourcebook.com/ or http://www.co-opadvertisingprograms.com/coop/default.asp