It turns out that the idea that television advertising is the wrong place to put your marketing dollars is just off target. In fact, an increasing amount of evidence seems to prove just the opposite; not only does television advertising, including cable advertising, work, but it looks like it might just be working even better than ever.

Findings from a recent study conducted by the Nielsen Co.-funded Council for Research Excellence from research firm Sequent and the Center for Media Design at Ball State University illustrates that television is still the best way to reach even the youngest consumers, even when compared with digital and social media. As it turns out, digital and social media even receive a sort of “spillover” effect from television, with about a third of all online queries being driven by offline media, and by television in particular.

Now is definitely not the time to dismiss television advertising, especially cable advertising, as a viable, potentially profitable medium for your message.

Even in the midst of the ups and downs driving the current market, cable news networks have been winning big. CNBC has reached record-breaking ratings and cable networks broke news ahead of other types of media across the board.

Here?s another clear example of the rising strength of cable television, particularly when it comes to viewership. The advantages of cable advertising are so strong and the power of advertising on cable simply can?t be denied, especially now.

Read more about the dominance of cable news networks during the current financial crisis.