TV executives across broadcast and cable television are saying that advertising sales for the 2009-2010 will be better than expected. Jeff Zucker CEO of NBC Universal Chief Executive Officer, which owns cable channels Bravo and USA, says that “We have bottomed out”, regarding losses in cable advertising.

Cable advertising is only expected to drop 3 percent this year to $20.9 billion whereas television advertising is expected to drop 10% this year to $12.8 billion.

With programming improving on cable television and audiences moving from network television to cable, cable advertising is posed to gain even more ground in the coming year.

Cable advertising offers a niche market that is geotargeted to best meet your customers. No other medium can highly target a particular audience segment with an engaging advertising like cable television. For small businesses, cable advertising is an affordable way to get the message out about your company.

Cable television is a great place for small businesses to geotarget their message to a niche, highly engaged audience. Now it seems businesses that are on web-based only are following suite.

A website called Lakeway.com has bought cable television ads on CNN, FoxNews and A&E to promote the website in Lakeway, Texas. The TV spots will consist of the core features of the Lakeway.com plus feature advertiser’s businesses in the spots. The goal is that not only with Lakeway.com will be promoted but the advertisers on the site will be promoted as well – creating a value added product for Lakeway.com advertisers.

Lakeway.com feels the advantages of cable advertising are local advertising that you can’t get on the Internet and relatively low CPM. Also, Lakeway feels it is meeting their client’s needs. Lakeway.com advertisers understand how cable advertising helps drive business and Lakeway.com is helping them get in front of their businesses.

Cable advertising not only benefits advertisers that have a brick-and-mortar location in a particular geography, but they also benefit websites that want to reach a particular audience in a particular region.