Cable television is a great place for small businesses to geotarget their message to a niche, highly engaged audience. Now it seems businesses that are on web-based only are following suite.

A website called Lakeway.com has bought cable television ads on CNN, FoxNews and A&E to promote the website in Lakeway, Texas. The TV spots will consist of the core features of the Lakeway.com plus feature advertiser’s businesses in the spots. The goal is that not only with Lakeway.com will be promoted but the advertisers on the site will be promoted as well – creating a value added product for Lakeway.com advertisers.

Lakeway.com feels the advantages of cable advertising are local advertising that you can’t get on the Internet and relatively low CPM. Also, Lakeway feels it is meeting their client’s needs. Lakeway.com advertisers understand how cable advertising helps drive business and Lakeway.com is helping them get in front of their businesses.

Cable advertising not only benefits advertisers that have a brick-and-mortar location in a particular geography, but they also benefit websites that want to reach a particular audience in a particular region.

This entry was posted on Wednesday, July 15th, 2009 at 10:58 am and is filed under Cable Advertising. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.