http://www.powerofcable.com/blog Targeted Advertising That Works. Mon, 19 Oct 2009 15:32:25 +0000 http://backend.userland.com/rss092 en The 21st of September marked the beginning of the 2009/2010 television season, the outlook is bright for ad-supported cable. The Cable Advertising Bureau (CAB) has released the Nielsen ratings for this season’s premiere week in a featured article on their web site, and the numbers speak for themselves. At the end ... http://www.powerofcable.com/blog/2009/10/16/ad-supported-cable-leading-2010-season/ The 61st annual Emmy awards aired live from Los Angeles, September 20th, and cable television audiences saw their favorites called up to be honored over and over again. Some major names repeated success stories from the previous year, while others picked up their honors for the very first time. A total ... http://www.powerofcable.com/blog/2009/09/21/emmy-award-winners-prove-america-is-watching-cable/ Tomorrow, September 1, will mark 20 days until the prestigious Emmy awards. This countdown of days is an exciting time for cable television viewers and advertisers alike, as cable came out on top of the nominations once again this year. When the nominees for the Emmy awards were announced in ... http://www.powerofcable.com/blog/2009/08/31/cable-dominates-emmy-nominations/ TV executives across broadcast and cable television are saying that advertising sales for the 2009-2010 will be better than expected. Jeff Zucker CEO of NBC Universal Chief Executive Officer, which owns cable channels Bravo and USA, says that "We have bottomed out", regarding losses in cable advertising. Cable advertising is ... http://www.powerofcable.com/blog/2009/07/15/cable-advertising-making-a-rebound/ Cable television is a great place for small businesses to geotarget their message to a niche, highly engaged audience. Now it seems businesses that are on web-based only are following suite. A website called Lakeway.com has bought cable television ads on CNN, FoxNews and A&E to promote the website in ... http://www.powerofcable.com/blog/2009/07/15/advertising-websites-on-cable-tv/ It turns out that the idea that television advertising is the wrong place to put your marketing dollars is just off target. In fact, an increasing amount of evidence seems to prove just the opposite; not only does television advertising, including cable advertising, work, but it looks like it might ... http://www.powerofcable.com/blog/2009/04/17/studies-show-that-television-advertising-is-just-as-effective-as-ever/ Even in the midst of the ups and downs driving the current market, cable news networks have been winning big. CNBC has reached record-breaking ratings and cable networks broke news ahead of other types of media across the board. Here?s another clear example of the rising strength of cable television, ... http://www.powerofcable.com/blog/2009/04/03/more-viewers-turn-to-cable-television-during-markets%e2%80%99-wild-ride/ Ok, so we know that advertising in today?s marketplace can seem pretty daunting, considering the incredible range of options available. While marketing options may seem infinite, most advertising budgets definitely aren?t, especially these days, and not everyone has a team of marketing researchers to help guide the way. ... http://www.powerofcable.com/blog/2009/03/02/power-of-cable-defined-by-power-of-research/ Compared to other media forms, spot cable advertising is an affordable option for getting your business on television. However, if you think that advertising on cable television is still out of reach, or if you?re concerned about getting the most mileage for your media budget dollar, you might want to ... http://www.powerofcable.com/blog/2009/02/05/advertise-your-business-with-%e2%80%9cfound%e2%80%9d-money-cable-advertising-with-co-op-advertising-programs/ If you?re currently advertising on cable, or planning on starting a cable advertising campaign, make sure you get the most return on investment by taking these simple steps to ensure your commercial (or ?spot?) is spot-on: Don't forget the logistics. You may be thinking "It's only a :30 commercial. How hard ... http://www.powerofcable.com/blog/2009/01/13/keys-to-a-powerful-cable-advertising-commercial/