Local Broadcast TV Advertising

Local broadcast TV can provide a big audience for your advertising message, with results you can measure. Local broadcast TV can also provide advertisers with high-level, creative production options. However, viewership has been decreasing, and when compared with the targeted reach of cable advertising, local broadcast TV falls short.

When deciding on the smartest way to spend your advertising dollars, keep in mind the following positive and negative aspects of local broadcast TV advertising:

Positive

• Easy to reach a mass audience from a wide demographic range.
• Measurable audience numbers.
• Competitive CPMs.
• Good range of creative, high-level advertisement production opportunities.

Negative

• No opportunity to target audiences in specific geographic areas.
• Misses the ratings mark in households that use cable.
• Decreasing viewership
• Ads tend to be costly to run and expensive to produce.