Yellow Pages Advertising

Yellow Pages advertising used to be the hot place to have your business listed for local advertising. A Yellow Pages listing puts the pertinent business information - including name, address and phone number - right in front of the customer. Also, customers can compare listings and competitors easily within each product category. With the rise of local search on the Internet and cell phones, Yellow Pages is facing increasing competition to remain a relevant advertising medium.

When deciding on the smartest way to spend your advertising dollars, keep in mind the following positive and negative aspects of Yellow Pages advertising:

Positive

• Easy to find all of the business information.
• Ad placement is set from largest to smallest.
• Capable of geo-targeting the audience.
• Available in the customer's home at all times.

Negative

• Hard to transport.
• Long shelf life means it rapidly become outdated.
• Ads are not interactive.