News from the Trades - For Week of March 30, 2009
Breaking news on cable television and the media industry.

TV Still King
Despite the spread of web video, video-equipped mobile devices and other media, most video viewing is still done on the TV, a new study found. This even holds true among adults 18-24 and 25-34, the ones consuming the most computer video per day, according to the Video Consumer Mapping study done for the Nielsen-funded Council for Research Excellence by Ball State University's Center for Media Design and Sequent partners. Despite the spread of digital video recorders, adult TV users were exposed to, on average, 72 minutes per day of TV ads. Overall, Adults (18 and older) watch about 309 minutes of live TV per day, compared with 14.6 minutes of DVR or TiVo playback, 22.9 minutes of DVD or VCR viewing, 6.5 minutes playing console games or about two minutes watching computer video.
Multichannel News, p.16, 3-30-09