The Power of Cable Advertising

When it comes to comparison against other media, cable advertising simply makes sense.

Effective messaging. Unlike print and radio, television advertising encompasses all the elements of effective communication: visual, tone of voice and words.
Targeted reach. Cable allows for laser-sharp geographic and demographic targeting.
An audience with more purchasing power. Cable viewers are a more affluent audience than other media audiences.
Cost-efficient. Reach more of the people who matter to your business.

The Power of InsightMedia; Intergrated Advertising Campaigns

Get a consistent message across on multiple media channels for maximum impact. Our experienced InsightMedia Sales Representatives can help you build an integrated and coordinated marketing strategy that mixes television and online, :30 spots and LFAs, sweepstakes and promotions for a cable advertising campaign that gets results!

Spot Cable

Spot cable means buying cable in a specific market or other geographic area. Spot cable allows marketers to pick and choose from a variety of networks and geographic areas, eliminating wasted dollars.

Long Format Advertising

The popularity of Long-Format Advertising, or LFA, is based on the fact that it gives you more time to communicate your message. Our popular Shopping Kentuckiana, Shopping the Bluegrass and Shopping Northern Kentucky program allows you to make a lasting impression on potential customers.

Television Promotions

Everybody wins when it comes to sweepstakes promotions! Take advantage of both television and online messaging and the major draw of winning big to grab your customers' attention. Drive traffic, gather consumer database records, and increase your brand's profile with Insight's WinOnTv.tv system.

On-site registration at your business for various prizes sponsored by cable networks or local event tie-ins. Example: Register to win at (your business) for HGTV's Dream Home Giveaway.

Coupons help you find (and keep) your best customers! Use Insight's WinOnTv.tv system to offer discounts to customers interested in your business' products and services.

Video On Demand

Get attention for your business by advertising on our popular video on demand platform. Combining the convenience of cable with the "whenever you want it" power of digital video recorders, video on demand is where the smart shoppers will be.

Television Advertising Resources

Cabletelevision Advertising Bureau - www.theCAB.tv
Cable Advertising Bureau Glossary
Shopping Kentuckiana - www.shoppingkentuckiana.com
Shopping the Bluegrass - www.shoppingthebluegrass.com
Shopping Northern Kentucky - www.shoppingnorthernkentucky.com
Win On Tv - www.winontv.tv