Cable Networks — Power Of Cable

The Power of Information

Our Research Team places the power of cable at your fingertips. Insight Media clients get the most detailed, in-depth, comprehensive research available.

Need help planning your next campaign? Want to know the networks that attract your audience in your zip code? Our clients benefit from exhaustive research from unbiased sources, including the most trusted names in media research

Resources vary by market. Contact your local Insight Media office today for more information on putting our research resources to work for your business.

	Local qualitative research Scarborough and Griffin Media Research research contains lifestyle, demographic and psychographic data compiled from extensive surveys of residents (A18+). Who in your market buys your product or service? How much do they spend? What cable networks, newspapers, TV and radio stations do they prefer? The answers to these questions for over 470 products and categories are available. TV audience information is furnished 4 times each year. We can provide audience viewership information by ratings, GRPs, reach, frequency, cume, by cable network and daypart. Additionaly, overnight ratings information is available in the Louisville market.
	Precision Marketing Hit your target! Plotting where your clients reside by determining their behaviors, needs and preferences. Claritas mapping integrates and analyzes a wide variety of databases, including MRI, Census and Retail Spending to produce comprehensive maps for various geographies in any market.
	POLK Data POLK Data contains new and used vehicle sales information for car dealers, geographic areas, and demographics. Who are your customers and where do they live? What is your Market Share? We can give you the answers to these questions.
	Competitive Data Nielsen AdViews and PaperTrends — Know your competition. Advertising occurrences and estimated expenditures for media in your market. We will let you know who else is interested in attracting customers in your business category.

Co-op Search Services

We'll help you pay for it!

So what exactly are co-op and vendor dollars? Co-op is an agreement between suppliers and their customers, to devote a percentage of sales to advertising.

How can Insight Media help? We will conduct a complimentary co-op dollar search for your business to locate advertising funds available to your business or industry. There is nothing to lose except the advertising dollars you have already earned. Contact us today, and let's start looking!